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Ruebl’s Philosophy

Ruebl Builders has been handcrafting Custom homes in Wisconsin since 1949 from Lake Geneva to Hartford and everywhere in-between.

We believe the these things start to help build a better custom home Listening, Communication, Organization,  Building Relationships , Honestly, Integrity, understanding of budgets, A commitment from our vendors and sub contractors and the highest level of quality. Our commitment to excellence in designing and building a luxury custom home has been in place since 1949. We have been blessed with the opportunity to design and build some of the most eye catching homes in Wisconsin.Please feel free to email us or give us a call at (262)441-0049 to talk further about your future building plans

Ruebl Builders Specialties

Ruebl Builders has become one of Southeast Wisconsin’s premier custom/luxury home builders.


We specialize in lake homes, tear downs as well as country living large estate lots. We also specialize in sustainable and common-sense building using the latest in today’s products and technologies.

Custom Homes

Ruebl Builders prides itself in being a family run business. For more than 69 years the Ruebl family has been building unique and timeless custom homes. We are personally involved every step of the way, from design through construction. This involvement is vital in a true custom home. We provide full design and build options with 3D architectural design which in today’s world is an absolute necessity as you will see in our process page.

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Timber Frame Home Construction:

At Ruebl Builders, we are one of the only builders in Wisconsin that not only provide the timber frame structure, but we do full custom timber frame design, engineering and full service general contracting. Most other companies provide just the timber frame, which could lead to disaster without your builder there every step of the way.

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Lake Homes

We have been blessed to build some of the most beautiful lake homes in southeast Wisconsin. We have been extensively working with zoning officials for lake homes Washington County, Waukesha county, Walworth county, Jefferson county, Milwaukee county and Racine county for things like chapter 30 permits to different zoning issues from lake to lake and demolition and deconstruction and so on.

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Custom Renovations

At Ruebl Builders We provide a complete design/build remodeling resource that will not only be timeless and the highest level of qaulity but fit within your budget.

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Latest News

We believe in family and all of
our clients are treated like family!!!!

We strongly believe in the customers/builder relationships

Thus meaning from the first day we meet with you, you will work with Bill, Jason and Scott during the entire process. This eliminates staff such as salespeople that can drive up the cost of building and often make the communication process difficult. Our cost-plus model has allowed us to flow with the up and down cycles of construction. We believe It’s simple to understand, it’s transparent, it’s proven, and it’s a model built on trust and honesty. While cost of materials and labor may vary during business cycles, we have been able to gladly pass those savings on to our clients.

We strongly believe in the client/builder relationships meaning from the first day we meet with you, you will work with Bill, Jason and Scott during the entire process. This is an award winning team that would love to build your dream home today.

Bill & Jason Ruebl

We consider ourselves one of the best custom builders in the country and we strive to give our clients the best experience you could ever have building a custom home. We keep up to date on the newest and best product’s for our clients to stay with their budget and to make their home as timeless as possible.

Thinking about building in southeastern Wisconsin?

Please let us know if you would like to spend some time talking about your future custom home building needs.
Bill and Jason Ruebl

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